It is widely seen that websites are an effective way of reaching out to the target customer groups in an online space. As a result, both online and offline businesses significantly benefit from websites. But what is that which makes any website a powerful marketing tool? The answer obviously is “the content.” In today’s information technology-driven world, the term “content” may not be an unfamiliar one to the naivest marketer. But its definition may not always be clear to everyone. So, what is content? Content is anything that delivers some information or data to the target audience. The term has a broad connotation, including texts, images, audio, visuals, audio-visuals, animations (2D/ 3D), graphics, and so on. Therefore, any mode of communication in the online space is content. On the other hand, a website is a medium that holds these communication channels to deliver critical information to the target audience so that a business can fulfill some objectives. Thus, a relationship between content, website, and business goals is found, which will help answer the question: Why do we need superlative content for website development. Now, let’s walk backward. First, businesses want to achieve some goal, primarily to reach out to the maximum possible customers and boost sales. Second, a website is a sure-shot way to establish an online presence and be known to the netizens through search engines like Google. Therefore, to improve customer base and sales figures, businesses need a website. But what will this website do or showcase? It will act as a spokesperson for the business across its potential and existing customers. It will introduce the business to new people, display products and services, promotions, and plans, impart information about the business or the relevant field, prove its competitiveness and superiority over rivals, and help with the purchase process. The tool that will enable a website to perform so many vital tasks for the business is content. The higher the quality of the content, the better is the website’s performance.